Branches still have one major advantage over mobile: face-to-face interaction. But that will soon change, once everyone has a live, two-way video branch in their back pocket.
By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand
As financial services become less personal and more virtual and face-to-face interactions are increasingly being replaced by digital technologies, how can banking providers preserve strong and meaningful relationships with consumers? How can banks and credit unions fully realize cross-selling opportunities if they aren’t able to communicate with them in person?