Decision Time for Banks and Credit Unions: Optimize or Close Branches?

Rethinking, redesigning and rebuilding your branch system in the new image of what branches ‘should be’ sounds very exciting. But most financial marketers know that’s an impossibly expensive pipe dream. It will never happen that way. What your institution can do: Target those locations which most deserve renovation, to improve look and feel from the curb inward and throughout, once the consumer steps into the office.

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