Case Study


America First Credit Union
Headquartered in Riverdale, UT
$8.2B in assets; 818,947 members


America First is a leading credit union in terms of assets, number of members and their use of technology for member service.  AFCU created an “Innovation Center” located in downtown Salt Lake City, at the City Creek Center Mall. The goal of the Innovation Center is to expose members to state-of-the-art technology, test the response, refine its use and select technology for broad applications in serving members.


The Buffalo Pacific Omni-Suite was purchased and placed in the Innovation Center.  The Omni-Suite brings the member experience to life with vibrant interaction in 3D without clumsy glasses or goggles, provides aligned-eye contact for building trust and expanding the member relationship, and has all the collaboration tools necessary to complete any new account, loan application, member question or advanced investment consultation.

As part of the Innovation Center research, America First surveys members and users of the various technologies.  Buffalo Pacific continues to score very high in “comfort of use”; “ease of interaction”; “choice of interaction.”

The charts depict the questions posed and the responses…


On October 4, 2017, America First was awarded the CUNA Operations & Member Experience Council Award for the “Most Innovative Branch Design” in the US.  Congratulations to our Partner America First!